Apple continues to expand the breadth and scope of its business operations, opening new stores, exploring new business opportunitieS.

This expansion means it has announced big plans in the U.S., including a new campus in Austin, Texas, the so-called home of smartphone industry innovation.

The company is clearly positioning its organisation for the next phase in IT.

A billion-dollar project

Apple will expand its existing operations in Austin, including spending $1 billion to build a new campus in North Austin. This brand-new 133-acre campus will initially accommodate 5,000 additional employees, with the capacity to grow to 15,000, and is “expected to make Apple the largest private employer in Austin,” the company said.

Apple will also establish new sites in Seattle, San Diego and Culver City and expand in cities across the United States including Pittsburgh, New York and Boulder, Colorado over the next three years, with the potential for additional expansion elsewhere in the US over time.

Apple is a huge employer

The company continues to ramp-up its hires. It added 6,000 jobs to its American workforce in 2018 and now employs 90,000 people in all 50 states. As announced in January, the company is on track to create 20,000 jobs in the US by 2023. In 16 states, Apple today employs over 1,000 people. The company is seeing similar expansion in other territories, including in the UK where it will soon open a new HQ at the legendary Battersea Power Station.

Apple CEO, Tim Cook quite plainly had short term jingoism in his sights announcing the new recruitment drive, saying: “Talent, creativity and tomorrow’s breakthrough ideas aren’t limited by region or zip code, and, with this new expansion, we’re redoubling our commitment to cultivating the high-tech sector and workforce nationwide.”

“Apple is among the world’s most innovative companies and an avid creator of jobs in Texas and across the country,” said Texas Governor Greg Abbott. “Their decision to expand operations in our state is a testament to the high-quality workforce and unmatched economic environment that Texas offers. I thank Apple for this tremendous investment in Texas, and I look forward to building upon our strong partnership to create an even brighter future for the Lone Star State.”

Jobs created at the new campus will include a broad range of functions including engineering, R&D, operations, finance, sales and customer support. Austin already represents the largest population of Apple employees outside Cupertino.

Nationwide Growth

The company claims is already responsible for creating and supporting more than 2 million jobs in all 50 states, including workers at 9,000 suppliers and manufacturers in the US. The booming App Store ecosystem is responsible for more than 1.5 million American jobs, bringing growth and opportunity from Atlanta to Anchorage, Alaska.

It now plans to grow its employee base in regions across the United States over the next three years, expanding to over 1,000 employees in Seattle, San Diego and Culver City each, and adding hundreds of new jobs in Pittsburgh, New York, Boulder, Boston and Portland, Oregon. The company recently opened its newest office in Nashville, Tennessee and Apple’s Miami office is projected to double in size.

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Apple plans to invest $10 billion in US data centers over the next five years, including $4.5 billion this year and next. Apple’s data centers in North Carolina, Arizona and Nevada are currently being expanded. In Iowa, preparations are underway for the company’s newest data center in Waukee. Apple also plans to add more stores and reimagine the customer experience at many existing retail locations across the country, it said in a press release.