17% of people buying Apple’s iPhone 7 are dumping Android
The latest CIRP data reveals that Apple’s new iPhone is selling in larger quantities than last year’s iPhone 6S, but slightly smaller than the record-setting iPhone 6.
Android users continue to dump that platform in favor of iOS, and the new Apple device is the first ever smartphone purchase for a larger segment of consumers than ever before.
“The two more successful iPhone launches in the last three years were driven by existing loyal iPhone owners who upgrade to a new iPhone model, and rely less on Android owners who switch to an iPhone,” said Mike Levin, Partner and Co-Founder of CIRP.
“When Apple launched the less compelling iPhone 6S and 6S Plus models in 2015, existing iPhone owners essentially sat out the upgrade cycle. Then, 26% of iPhone buyers came from Android, while after the very successful iPhone 6 and 6 Plus launch in 2014, only 12% of new iPhone buyers can from Android.”
Here are some other details pulled from the report, which you can read here.
- 73% of US iPhone buyers in the 30 days after the launch of new phones in September 2016 purchased the new iPhone 7 or 7 Plus
- Almost one-third of buyers purchased the iPhone 7 Plus. That’s the same proportion as in 2015, and higher than the one-quarter of buyers who did so in 2014
- This will drive average revenues north
- 17 percent of iPhone 7 purchasers dumped Android.
