Jamf data hints Apple enterprise business is booming

Apple is doing the business in business…

Given we know most of us won’t be able to afford Apple’s first-generation AR/VR glasses which will eventually replace it all, it’s got to be of some interest that the deployment rate across all its other products is indeed accelerating madly in the enterprise.

Jamf states the pace of deployment

A Jamf press release (which I’m hoping to explore soon in a little more detail at Computerworld very soon) states the case. It says:

In 2020-2021, Jamf was running on c.20.5 million devices worldwide. It also had 47,000 customers. That was good. Particularly as it had 35,000 customers one year before.

But things changed in 2021-2022. Now Jamf runs on 26.5 million devices and has over 60,000 active customers. That’s even better.

What it means is great for Jamf – it’s business seems to be booming — but also suggests something far bigger in terms of Apple.

It hints that enterprise deployment of iPhones, iPads, Macs (and Apple TV) accelerated at a rapid pace over the last year.

It must have done as the Jamf data suggests over 25% increase in the customer base and a massive 30% increase in Apple device deployment.

Apple is nurturing the business market

Massively accelerating Apple deployments

Now, Jamf is just one vendor in a very specific space, and the company also serves support to the healthcare and education markets, but its rapidly accelerating growth really does suggest that this growth is taking place across the wider Apple market.

And this growth is something Apple is now expressly attempting to encourage – just look at the decision to introduce Apple Business Essentials as an illustration of this.

The rapid evolution of the Apple-focused IT as a service community also suggests this. There’s a growing number of security and enterprise MDM firms hitting that market, and that rapid market growth suggests a lot of noses are diving inside this new market opportunity.

And this really does seem to be such an opportunity.

And everyone seems to be doing it

Jamf also revealed that its solutions are now in use in a really, really, big way:

• 9 of the 10 largest companies, as ranked by Fortune 500
• 22 of the 25 most valuable brands, according to Forbes
• 10 of the 10 largest U.S. banks, according to Bankrate.com
• 10 of the top 10 global universities, according to U.S. News & World Report
• 8 of the top 10 technology companies, as ranked by Fortune

“Exiting 2021, we saw continued strengthening in commercial markets across all geographies,” said Dean Hager, CEO of Jamf. “Looking ahead, this commercial momentum, along with continued investments in our go-to-market activities and new products, will help drive strong revenue growth in 2022. We are excited to continue to help our customers empower their end users with technology that is enterprise-secure and consumer-simple, while protecting personal privacy.”

Apple deployment in the enterprise isn’t a trend any more. It’s a rout.

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