Apple introduces ‘Lucky Yellow’ iPhone 14 and iPhone 14 Plus

Apple lived up to recent speculation with the introduction of new yellow models of the iPhone 14 and iPhone 14 Plus, presumably as it tries to stimulate additional interest in the phones.

Good old lucky yellow to spice iPhone sales?

Other than the color, it’s an iPhone 14 with all the features you expect from the range, including the A15 chip, good battery life, a great dual-camera system and support for Emergency SOS via satellite and Crash Detection.

Emergency SOS via satellite and Find My via satellite are currently available in Canada, France, Germany, Ireland, the U.K., and the U.S. Apple said the service will be available in Austria, Belgium, Italy, Luxembourg, the Netherlands, and Portugal later this month.

Both the 6.1-inch iPhone 14 and 6.7-inch iPhone 14 Plus have a durable Ceramic Shield front cover, an updated internal design for better sustained performance and easier repairs.

They carry a Super Retina XDR display with OLED technology that supports 1200 nits of peak HDR brightness, along with support for Dolby Vision.

iPhone 14 Plus offering the longest battery life of any iPhone ever. The decision to introduce an iPhone in yellow may helo boost sales in China, where the color is considered to be a lucky one.

What Apple said

“People love their iPhone and rely on it every day for all that they do, and now there’s an exciting addition to the lineup with a new yellow iPhone 14 and iPhone 14 Plus,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing.

“The extraordinary battery life, lightweight design, pro-level camera and video features, groundbreaking safety capabilities like Emergency SOS via satellite, and all iOS 16 has to offer make iPhone 14 a great option for anyone in the market for a new iPhone.”

Cost and availability

iPhone 14 and iPhone 14 Plus are currently available in midnight, starlight, (PRODUCT)RED, blue, and purple, and will be available in yellow in 128GB, 256GB, and 512GB storage capacities, starting at $799 (US) and $899(US) respectively.

Customers in Australia, Canada, China, France, Germany, India, Japan, South Korea, the U.K., the U.S., and more than 60 other countries and regions will be able to pre-order iPhone 14 and iPhone 14 Plus in yellow beginning at 5 a.m. PST this Friday, March 10, with availability beginning Tuesday, March 14.

Emergency SOS via satellite and Find My via satellite will be included for free for two years starting at the time of activation of a new iPhone 14 and iPhone 14 Plus.

Please follow me on Mastodon, or join me in the AppleHolic’s bar & grill and Apple Discussions groups on MeWe.