Apple launches eye-catching new LGBTQ+ Pride Collection

Apple has announced its latest collection of products and software to support, protect, and advance equality for LGBTQ+ communities. The new products include a new Apple Watch Pride Edition Braided Solo Loop, available to order starting May 22, along with a matching watch face and dynamic iOS and iPadOS wallpapers, available in an upcoming software update.

For the first time, the Pride watch face and wallpapers can be customized to showcase a spectrum of colors representing the vibrancy and diversity of LGBTQ+ communities.

Apple is a proud Pride supporter

Apple is a proud supporter of many LGBTQ+ advocacy organizations whose efforts are bringing about positive change, including ILGA World, a global federation committed to advancing the rights of LGBTQ+ people worldwide; and the Human Rights Campaign, a global advocacy group working to ensure all LGBTQ+ people are treated as full and equal citizens.

Additional advocacy organizations Apple supports include Encircle, Equality North Carolina, Equality Texas, GLSEN, Equality Federation, the National Center for Transgender Equality, PFLAG, SMYAL, and The Trevor Project.

The new loop

The new Pride Edition Braided Solo Loop ($99) is designed as an evocation of the strength and beauty of LGBTQ+ communities with a vibrant, fluorescent design. The colors black and brown symbolize Black, Hispanic, and Latin communities, as well as those impacted by HIV/AIDS, while the pink, light blue, and white hues represent transgender and nonbinary individuals.

A Pride watch face

The new Pride Radiance watch face and iOS and iPadOS wallpapers bring bold, symbolic color to Apple Watch, iPhone, and iPad. “Signaling hope, strength, and fellowship to LGBTQ+ communities, the beams of light glow against a dark background, and stack on top of each other to represent the everlasting impact of LGBTQ+ activism and its role in illuminating the path to greater equality for future generations.”

Users can choose from a spectrum of colors to personalize their watch face and wallpapers.

On Apple Watch, the colors trace each numeral of the watch face and react in real time as the user moves their wrist based on input from the gyroscope. On iPhone and iPad, beams of color spell out “Pride” and dynamically move when the user unlocks their device. The new Pride Radiance watch face and iPhone and iPad wallpaper will be available soon with watchOS 10.5, iOS 17.5, and iPadOS 17.5.

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