Apple’s story changes. Sometimes it is up, sometimes it is down, and there’s always some new product coming round the corner.

Information you can use

Apple Must is not really a rumor website (there are dozens of those), instead we hope to give you some sense of what Apple should do, might do, or seems to be doing.

Jonny Evans has been writing about the company since 1999 when he became news editor at Macworld in the UK. He became a freelance writer and has written for so many magazines, newspapers and websites since then. He also writes his regular Apple pieces at Computerworld.

He hopes to give you useful hints and tips you can use to get more from your Apple products, and a little analysis and rumour now and then.

“I’m still interested in writing for people today, so if you need someone with 20+ years of Apple/industry experience to help with your project, do get in touch.”

Meanwhile, please enjoy the site and please follow on one of the social media feeds.

Thanks for dropping by. Hope to see you here again!

Jonny.

Editor in chief: Jonny Evans

Researcher: Ben Austin

Editorial Assistant: Emma Cacharro

Ads sales: Post vacant.

Advertising:

As you can see we do maintain Google Ads and Amazon ads/links. This is because we exist in a desperately struggling half-lit world of constant financial uncertainty, but also love what we do and want to keep doing it. Every penny made on this site goes to sustain the site, in the form of hosting fees, very rare web designer interventions (any web designer can see how rare those interventions are), sundry costs and large boxes of biscuits, decent coffee, and the occasional bit of home cooking for the human energy that keeps this site going.

The human thing

It does seem quite strange to all of us in the ‘writing online for a living’ world that so many people feel pretty fine for contributing to hosting, but very few feel so great when it comes to helping humans maintain their calorific intake or their need for warmth and shelter. This seems strange, given that the world was meant to get better at some point.

[Also read: Here is why Apple’s Steve Jobs loved to walk and so should you]

In a small but so far futile attempt to help with those things, the primary author here has set up a Kofi account, where you can donate to help things keep going. It would be much appreciated if you were to do so, but he’s still going to love what he does.

Here’s to the crazy ones

Jonny says he doesn’t know why he loves this.

He fell into it by accident in the late nineties when he was looking for a job and ended up at Macworld. He found that whole experience challenging, but he has stayed hungry to write about this stuff ever since. It’s a puzzle wrapped inside a conundrum, but 20-years later he’s still doing it and doesn’t want to stop.

Thank you for visiting this scrappy little site.

We’d love to develop and grow it, and if you want to help with that, please drop us a line.