Adobe Express gains Generative AI creative superpowers

Adobe has introduced a new beta version of Adobe Express, its powerful content creation app for multichannel marketing, now augmented with Adobe Firefly generative AI.

A content creation machine

Adobe Express is a content creation machine that exploits technologies from the company’s powerful Photoshop, Illustrator, Premiere Pro and Acrobat applications. The application has one core purpose – to create content quickly and effectively. This extends social media posts, videos, images, PDFs, flyers, logos, and more.

The latest version of Express provides a new all-in-one editor, making tasks like creating standout social video content, touching up images, editing PDFs, and laying out amazing designs, fast and easy.

It’s now available in beta. You can access Adobe Express beta for desktop, available free to all users—mobile is coming soon. For existing Adobe Creative Cloud members, the Adobe Express premium plan is included.

You can iterate fast creatively

Adobe’s Firefly AI is embedded within Express so creatives can swiftly generate images and text effects with simple text prompts. The idea behind the AI is that businesses can use it to create limitless variations of on-brand creative collateral, scaling content creation beyond creative teams.

What Adobe said

David Wadhwani, president, Digital Media Business, Adobe, said in a statement: “Creators can now make stunning videos, designs and documents faster than ever before and our seamless workflows with our flagship applications give Creative Cloud subscribers even more control over the creative process.”

Also read: Adobe’s Photoshop for iPad update: What’s a computer?

Express users can seamlessly import, edit, and stay synced across applications, collaborate in real-time, and action quick tasks for social media creation or concept approval.

Soon you’ll make content with Google Bard

Adobe is partnering with Google to bring Firefly and Express to Bard, Google’s experimental conversational AI service. The integration means Bard users will be able to describe their ideas to Bard in words to create Firefly generated images directly in Bard, and then modify them using Express to create standout social posts, posters, flyers and other assets.

Other features in the release:

• New all-in-one editor gives users the ability to make high-impact design elements, engaging video and images, stunning PDFs, animation, and standout content ready for Instagram, TikTok and all their favorite channels and platforms.
• Firefly integrated into Express makes it possible to generate custom images and text effects from just a description, using Text to Image and Text Effects features.
• New video, multiple page templates, and design elements bring even more inspiration to the largest collection of beautiful, high-quality content, now with nearly 200 million assets including video and design templates, royalty-free Adobe Stock images, video and audio assets, almost 22,000 fonts, plus more icons, backgrounds, and shapes.
• PDF support in the new all-in-one editor makes it even easier to import, edit and enhance documents to create visually stunning PDFs.
• More AI-power helps creators to take the guesswork out of design, and quickly find the perfect addition to content or get personalized template recommendations that fit unique styles, to create social media posts, videos, posters, flyers and more.
• Quick actions like remove background in images and videos, animate a character using just audio, convert to GIF, and edit PDFs, makes it even easier to create standout content quickly and simply.
• Real-time collaboration and seamless review and commenting capabilities add speed to the creation process. Easily access, edit, and work with creative assets from Photoshop and Illustrator directly within Express, or add linked files that always stay in sync across apps.
• Animations like Fade In, Pop, Flicker, Bungee bring text, photos, videos, and assets to life in a new way. With Animate from Audio, powered by Adobe Character Animator, watch characters come to life with lips and gestures syncing to recorded dialogue.

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