Almost 60% of US smartphone users may soon be on iPhone
The iPhone may rapidly be approaching 50% of the market of UK smartphone users and 60% of all U.S. smartphone users, according to fresh information from Piplsay as picked up by Asymco’s Horace Dediu.
What Piplsay is saying
Piplsay polled 30,580 Americans and 9,200 Brits to get some insights into what people think of the new iPhone 13. Among these nuggets comes news that 14% of US and 10% of UK respondents have switched to iPhone in the last two years.
The data reveals a big difference between the UK, where people aren’t quite as engaged as in the US.
In the US, 52% of respondents are impressed with the new iPhones, while just 29% felt that way in the UK. 54% of Gen Zer and 67% of Millennial respondents in the US think it is worth buying or upgrading to iPhone 13.
https://youtu.be/72cAe_2LAFQ
In order of importance, processor, camera, storage, and battery size seemed to be the most impressive features in the new devices. Fifty-five percent of those asked in the US say they think it is worth buying or upgrading to an iPhone 13, while 41% felt that way in the UK.
There is much more data available here.
But this is how Dediu sees this data…
How the iPhone continues to gain market share. Toward 60% of all US smartphone users. pic.twitter.com/js3duPg5F8
— Horace Dediu (@asymco) September 21, 2021
Horace Dediu investigates
Noting that 14% of US and 10% of UK respondents have switched to an iPhone in the last two years, Dediu, who is a devil with data, concludes iPhone is heading toward 60% of U.S. smartphone users. He also notes that 27% of respondents to the Piplsay survey have either switched to an iPhone recently or are considering a switch.
The iPhone Stairway to Heaven, updated. pic.twitter.com/TcXD56RI20
— Horace Dediu (@asymco) September 21, 2021
Meanwhile, Dediu’s annually updated iPhone Stairway to Heaven chart shows how Apple has consistently widened the price range for different iPhone models while seemingly forcing Android ASP’s down in response.
Apple’s new iPhones appear to have hit the sweet spot, according to Morgan Stanley’s annual track of first weekend preorders.
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