Apple has designs to expand its reach in SMBs
Apple is serious about the business markets
I’ve been saying it for many years, and Apple has once again signalled just how seriously it is taking business for its products. It’s a really sensible approach that builds on the enterprise success Apple unlocked with iPhone.
Making a commitment
That’s how I see Apple’s news last week that from May it is extending a new set of in-store tuition to help small business owners on its platforms.
These sessions will consist of insights from existing business owners who already make use of the company’s products and accompanying services such as Apple Business Connect, Apple Business Essentials, and Tap to Pay on iPhone. They will take place across the US.
“At Apple, we know small businesses are the backbone of local communities, which is why we are constantly innovating to help at every stage of their growth,” said Deirdre O’Brien, Apple’s senior vice president of Retail.
Apple’s stores already offer businesses support from in-store Business Pros and Business Experts and the company seems intent on continuing to expand what it offers customers in the segment.
Doing so makes complete sense, of course, as Windows dominance erodes Apple has the chance to grow its market share, even while Microsoft focuses on back end services designed to enable digital business.
Apple is in business
Apple is of course chasing the changing times.
Businesses everywhere continue to make more use of its products while employee choice schemes continue to favor them. This is particularly visible in the US, where Macs have now achieved at least 20% installation, but these patterns are becoming more apparent elsewhere… Apple’s new in store sessions make its focus on achieving growth in these new markets even more apparent.
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