Apple is bringing a lot of love (and media) to Windows

Even more people will get to watch the amazing Apple TV show, ‘BlackBird’

Microsoft has confirmed that Windows-native Apple TV and Apple Music apps will be available on Windows PCs in 2023. The apps will be made available as betas via the Microsoft Store soon, the company said.

TV, Music, iCloud Photos for Windows and more

PC users currently need to access Apple TV or Apple Music using a web browser or iTunes for Windows. Beyond PCs, Apple today introduced an Apple Music App for Xbox users. It means people on Microsoft’s platforms can access over 100 million songs on their devices – more than they get on Spotify.

Apple maintains focus on ensuring its music and TV services are as widely available as possible. You’ll now find support on almost any current smart television or streaming solution. Apple’s big idea here is, I think, to make its services deeply ubiquitous, enabling the company to reach viewers and listeners who may otherwise escape its net.

Behind this big idea sits the company’s core belief that high quality content will generate its own loyal audiences over time, while giving Apple an additional business designed to help free it from being completely exposed to hardware sales.

The company also seems to have a slightly bigger plan for television.

Ads supported TV+ from 2023?

Current speculation suggests it may introduce an ad-supported service in 2023.

That’s going to give viewers on almost any platform a way to access its television shows and sports-related content while contributing yet more money to the company coffers. TV+ currently costs $4.99/month.

Apple Music is now available on Xbox consoles pic.twitter.com/LoH6UH5Ycz

— Tom Warren (@tomwarren) October 12, 2022

This isn’t the only slice of Apple getting through Microsoft’s Windows. Microsoft tells us Windows 11 Photos will introduce iCloud integration.

“The Microsoft Photos app allows you to view, organize, and share photos from your PC and OneDrive, and with this update, you’ll now be able to add and access your iCloud Photos directly from within the app as well. Your iCloud Photos will appear alongside photos from other sources in the beautifully redesigned “All Photos” gallery view, as well as on a dedicated page you can access from the side navigation pane,” the company explained.

That’s going to make it possible for Windows users to explore their iCloud Photos Library using Windows Photos.

They had to use the iCloud for Windows app to look at these images until now. A beta version of this is available to Windows Insider program members right now,

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