Apple opens 40th UK store at iconic Battersea location
Apple has now moved its UK HQ across to its vast new office suite in Battersea, situated at the legendary Battersea Power Station. It also opened its 40th UK Apple retail store in the same location.
It’s thought Apple’s Regent St. HQ is now more or less unused. But the new store is what’s occupying interest as it presents some new design elements.
The store is otherwise a normal retail store, with Today At Apple sessions, all the latest products, advice and help.
Apple’s move to Battersea began in 2016 when we learned of plans for the company to occupy around 500,000 square feet of office space.
What Apple said
“Our stores are a place where the community can come together to discover all of Apple’s incredible products and services, and we’re proud to be expanding to serve even more customers with the opening of Apple Battersea,” said Deirdre O’Brien, Apple’s senior vice president of Retail.
“Located just below our new U.K. headquarters, our amazing team is excited to provide exceptional support and help customers unleash their creativity.”
Hosting special events
Celebrating the opening Apple Music is hosting live performances outside the store from Thursday through Sunday, featuring local artists JGrrey and Kwaye, among others.
Additionally, in partnership with Battersea Arts Centre and Curated Makers, Apple Creatives have supported eight local emerging creatives to bring Shot on iPhone and Made on iPad works to life, all inspired by Battersea Power Station. Customers will be able to discover and shop these works at Curated Makers, a retailer in the power station that champions local artists.
Apple Battersea also offers unique Today at Apple tours that showcase the best of iPhone photography and iPad creativity:
- Photo Tour: Capturing the Story of Battersea Power Station
- Art Tour: Drawing Perspective at Battersea Power Station
Design
The company says, “Apple Battersea is built with universal design principles that create an inviting and accessible space for everyone who comes through its doors. The new store offers varied table and seating heights, expanded assisted listening systems, and enhanced visual and acoustic clarity as well as access routes that give wheelchair users more space to navigate.
“Customers can explore products and services on the newly designed avenues engineered for carbon sequestration through the use of sustainably harvested wood. And, like all Apple Store locations, Battersea is operationally carbon neutral and runs on 100 percent renewable energy.”
More information on Apple Battersea is available on Apple’s website.
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