Apple squeezes record iPhone 12 sales with new purple model

All new purple model should be popular with iPhone

Apple unexpectedly introduced a new purple colored iPhone 12 and iPhone 12 mini at its Spring Loaded April 2020 event, and I think these will be popular over summer.

What Apple said

“The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.

“This gorgeous new colour joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone.”

A purple iPhone

The new finish complements the beautiful flat-edge design of iPhone 12, which otherwise remains what we expect, including an advanced dual-camera system, Super Retina XDR display with the Ceramic Shield front cover, A14 Bionic, and 5G. Both feature an advanced dual-camera system and the highest-quality video in a smartphone, with expansive edge-to-edge Super Retina XDR displays with OLED for a brighter, more immersive viewing experience, and the Ceramic Shield front cover.

When can you get them?

iPhone 12 and iPhone 12 mini in purple will be available for pre-order beginning Friday, April 23, with availability beginning Friday, April 30.

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