Apple talks the talk and takes action for Earth Day
Apple has announced a range of initiatives in celebration of Earth Day April 22, including plans to donate to the World Wildlife Fund and a range of resources across all its platforms. Given the ongoing march of ignorance across the planet, it is perhaps more important than ever to support these values – this is perhaps why the great David Attenborough narrated‘The Year the Earth Changed’ to mark the day last year.
What Apple said about Earth Day
“As people around the world join in celebrating Earth Day, we are making real progress in our work to address the climate crisis and to one day make our products without taking anything from the earth,” said Lisa Jackson, Apple’s vice president of Environment, Policy, and Social Initiatives.
“Our rapid pace of innovation is already helping our teams use today’s products to build tomorrow’s, and as our global supply chain transitions to clean power, we are charting a path for other companies to follow.”
What Apple is doing
The company has announced a range of actions to support Earth Day. It is also making numerous educational resources, curated content, and engaging activities available across its platforms.
“In celebration of Earth Day 2022, Apple is sharing new ways for customers around the world to explore the beauty of the natural world, learn about pressing issues facing communities worldwide due to climate change, and take action to protect the planet, the company says.
Apple is also raising money for WWF. From now through April 22, Apple will donate $1 to WWF for each purchase made with Apple Pay on apple.com, in the Apple Store app, or at an Apple Store.
You’ll find relevant resources in Maps, Fitness+, the App Store, Apple News, Apple Books, Apple Podcasts, and the Apple TV app. Here’s what is coming:
Apple Maps
Apple Maps will publish 25 new guides from Lonely Planet, AllTrails, and The Nature Conservancy in the US and Canada.
[Also read: Apple puts cash into forests to fight climate change]
Apple Fitness+
Apple Fitness+ subscribers can enjoy nature-inspired yoga, meditation, cycling, rowing, and treadmill workouts, as well as a new Time to Run episode that takes listeners through Yosemite National Park.
A new episode of Time to Walk is also available this week with world-renowned scientist and environmentalist, Dr. Jane Goodall, who shares why she is willing to push past her fears for the sake of her work and what she has observed about the interconnectedness of all living things.
After completing any workout of 30 minutes or more on April 22, all Apple Watch users can earn a limited-edition award.
Learn about the planet
On Earth Day, April 22, Apple customers can learn about the exciting environmental innovations behind iPhone 13 — including the Daisy recycling robot — with a new immersive augmented reality experience on Snapchat. Apple Store locations worldwide are inviting customers to learn more about the company’s environmental commitments with special window decals.
Earth Day resources across all Apple channels
Apple News, Apple Books, Apple Podcasts, and the Apple TV app will each feature curated global collections of content that offer in-depth opportunities to experience the natural world, learn about the climate crisis and the science behind it, and meet communities fighting for solutions.
Highlights include a book collection curated by visual artist and children’s author Oliver Jeffers, and a collection of eye-opening films about humanity’s interdependent relationship with nature, curated by acclaimed documentary filmmaker Jennifer Baichwal.
The App Store provides a single destination for users to discover apps that will help them to positively impact their communities and the planet — including by being able to track carbon footprints or connect with environmental grassroots organizations.
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