Apple’s ‘California Streaming’ news in just over two minutes
Apple introduced its new iPhone range, a much nicer Apple Watch, iPad, powerful iPad mini, and plugged two of its services during its launch event on September 14.
Here’s an attempt at all the announcements in the news in just over two minutes reading.
Find out more
Warning: Because of its brevity this report is short of context — for a little more contextual analysis read this.
If you need more information, you will find some here:
- iPhone 13 Pro and Pro Max press release.
- iPhone 13 and iPhone 13 mini press release.
- iPad mini press release.
- iPad press release.
- Apple Watch Series 7 press release.
The company also plugged its rapidly growing Apple TV content empire and its expanding range of Fitness+ workouts.
iOS 15 will be available as a free software update Monday, September 20 it said.
The processor
The 5nm A15 has 15 billion transistors and can deliver 6-cores, (2 high performance and 4 high efficiency). It has a 4-core GPU and 16-core neural engine capable of 15.8-trillion operations per second. The A15’s CPU delivers 40 percent performance gain over the last iPhone while the 5-core GPU gives an 80 percent graphics boost.
In short: iPhone 13 and 13 mini
In short: iPhone 13 and 13 mini- Uses A15 chip.
- Longer battery life,
- 6.1-inch and 5.4-inch displays super Retina XDR display
- Super Retina XDR OLED displays deliver an incredible contrast ratio for true blacks and a 28 percent increase in max outdoor brightness at 800 nits.
https://youtu.be/m43rh-pI0P0
- Redesigned dual camera includes new Wide camera with 1.7 µm pixels, and Ai-augmented features such as Photographic Styles, Cinematic mode and tech to stabilize images by stabilizing the sensors.
- Cinematic mode records in Dolby Vision HDR
- iPhone 13 delivers up to two and a half more hours battery life.
- From 128GB
- Available in pink, blue, midnight, starlight, and (PRODUCT)RED.
- 20% smaller notch.
- Pre-orders September 17, available September 24.
- From $799 (iPhone 13), or $699 (mini).
In short: iPhone 13 Pro and Pro Max
- Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz on OLED display.
- Ultra-Wide, Wide, and Telephoto cameras. Wide camera has a larger sensor with 1.9 µm pixels, the largest ever on iPhone and up to 2.2x better in low light with Night mode.
- Sensor-shift optical image stabilization (OIS
- iPhone 13 Pro and iPhone 13 Pro Max also boast a new 77 mm Telephoto
- 3x optical zoom for a total 6x optical zoom
- Dolby Vision HDR for video.
https://youtu.be/XKfgdkcIUxw
- always-on touch coprocessor,
- New computational photography features like Photographic Styles, Night Mode, Cinematic Mode, and ProRes.
- More 5G bands for better coverage.
- Best battery life
- Storage up to 1TB and tough glass.
- In graphite, gold, silver, and the all-new sierra blue.
- 20% smaller notch.
- Pre-orders September 17, available September 24.
- From $999 (Pro); From $1,099 (Pro Max).
https://youtu.be/dDKbwvSvg0w
In short: iPad mini
- Surprised by introduction of A15 Bionic chip – 6-core CPU delivers 40 percent performance gain. 5-core GPU gives 80 percent graphics boost.
- 16-core Neural Engine and new ML accelerators in the CPU, delivering 2x faster ML tasks than its predecessor.
- Larger 8.3-inch Liquid Retina display gives 500 nits of brightness, a P3 wide color gamut, anti-reflective screen coating, True Tone,
- Ultra Wide front camera with a new 12MP sensor
- 5G up to 3.5Gbps in ideal conditions. Wi-Fi 6.
- Center Stage, Live Text
- Now with USB-C port, landscape stereo speakers.
- Supports Apple Pencil 2 and Touch ID.
- In pink, starlight, purple, and space gray.
- Available to order now, in stores September 24.
- Wi-Fi models of iPad mini are available with a starting price of $499 (US) and Wi-Fi + Cellular models start at $649 (US).
In short: Apple Watch Series 7
- 20% larger always-on Retina display
- Softer and more rounded corners in the design and UI optimized to match.
- 33% faster charging boosts 18-hour battery life.
- Stronger, more crack-resistant and certified IP6X dust-resistant.
- New apps, faces and QWERTY keyboard
https://youtu.be/MMdQ-gWBNZE
- In midnight, starlight, green, and a new blue and (PRODUCT)RED,
- Apple Watch Edition, Apple Watch SE, and Apple Watch Series 3 continue
- Available in fall.
- From $399(US), Apple Watch SE starts at$279(US), and Apple Watch Series 3 starts at$199.
In short: iPad
- 10.2-inch entry-level iPad features A13 chip.
- Gains Center Stage, Live Text, and True Tone.
- Double the storage, from 64GB.
- New 12MP Ultra Wide front camera.
- From $329 (Wi-Fi), or from $459 (with cellular).
- Supports first generation Apple Pencil.
Please use the comments section to share any items that should have been included here, or drop me a line on Twitter. This is intended as a quick glance guide.
Update: After the event, Apple published a social media clip that attempted to capture all of its news in under a minute. I share it here for comparison’s sake.
Meet iPhone 13 Pro, iPhone 13, Apple Watch Series 7, iPad and iPad mini. All that and more from the #AppleEvent.
— Apple (@Apple) September 14, 2021
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