Apple’s Entrepreneur Camp for Black Founders and Developers begins

As the company-wide effort to combat systemic racism ramps up, Apple took a moment to draw attention to 13 app companies joining the inaugural Entrepreneur Camp for Black Founders and Developers.

What is Entrepreneur Camp?

The program is designed to give developers the opportunity to take their existing app experience to the next level by mastering new technical skills and improving user experiences by providing access to hands-on technology labs, one-on-one code-level guidance from Apple experts and engineers, and mentorship, inspiration, and insights from top Apple leaders.

The event follows a wave of announcements from Apple, including a new partnership with Harlem Capital and Apple’s $100 million Racial Equity and Justice Initiative (REJI), which builds on the company’s work to advance racial equity in education, the economy, and the criminal justice system.

Apple is working to expand opportunities for communities of color across the country and to help build the next generation of diverse leaders.

What Apple said

“These incredible app creators and business leaders embody the entrepreneurial spirit that runs so deep in the Black community,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives, who leads REJI.

“Their work already demonstrates the power of coding to build a better world, and we’re honored to support them as they blaze a trail we know so many more will follow.”

Meet the apps

Apple published the following details concerning the 13 app developers taking part in the current scheme:

B3am

David Bosun-Arebuwa created the B3am app to make gym equipment accessible to beginning fitness enthusiasts who can’t afford personal trainers by using the iPhone camera to identify gym equipment and explain proper usage. Originally from Nigeria and now based in Birmingham, UK, Bosun-Arebuwa has found community with other coders through sharing Swift knowledge.

Black

Adam Taylor, the founder of app development company Langston LLC and solo developer behind Black, built the app to facilitate culturally relevant and multifaceted news for Black people, with stories that speak to the community’s shared experience. A self-taught coder, Taylor has already integrated sophisticated technology into the app to provide relevant and personalized content, and is looking forward to learning more about native iOS frameworks and going deeper on his code with Apple engineers.

Bar Exam

Culture Genesis is a venture-backed digital studio remixing technology for urban multicultural audiences, co-founded by experienced engineers and media executives Cedric J. Rogers and Shaun Newsum. The Los Angeles-based team behind the hip hop-centered live trivia game show app TriviaMob will spend their time at Camp working on their newest app called Bar Exam, focused on music.

Film3D 

MODU RESEARCH Corporation founder Abdou Sarr wants to remove barriers to capturing, creating, and sharing immersive media. The 22-year-old Senegalese-Canadian is a frequent speaker at youth conferences to motivate young people to pursue computer science and entrepreneurship. His Film3D app taps Core ML, ARKit, and Metal to let users shoot 3D photos without special equipment.

FormKey

FormKey is a MIDI Controller app from Polyhedra LLC focused on helping create music without being overwhelmed by the complexities of theory and composition. Founder Brent Brinkley, who is based in Raleigh, North Carolina, uses shapes to define notes and colors to define octaves, creating a new language that makes reading music quick and easy.

Health Auto Expert

Lybron Sobers, a native of Barbados now living in Malmö, Sweden, created the Health Auto Export app so patients can easily extract and share specific data across healthcare providers in a secure, privacy-protected way. Sobers is passionate about teaching the basics of programming to kids at coding camps, and mentoring young programmers who are just starting their careers.

Hologarden

An avid gardener and self-taught Swift developer, Near Future Marketing founder Casey Pollock is working on the Hologarden app to help aspiring gardeners flourish using AR and AI. The app will address gardeners’ needs like recording plant growth and managing plant care and health. Pollock also hosts a free meetup called Augmented Reality Today about creating ARKit apps for beginners, and has taught sessions at UC Berkeley and San Jose State.

Hubli

The Hubli app is a remote learning solution born out of the COVID-19 pandemic-related challenges of in-person education, created by five Apple Developer Academy students in Brazil: Ailton Vieira, Gabriel Taques, Maykon Meneghel, Mariana Lech, and Rodolfo Diniz. Currently in beta testing, Hubli uses AI to enrich the learning experience for both students and teachers, and aims to help make online collaboration more productive.

Justice Royale

Zapling Studios wants to create games enjoyable by veteran and novice gamers alike. Its first game, Justice Royale, uses a proprietary set of gestures, which allows players to focus on gameplay with precise controls for a fast-paced arcade “beat ‘em up” experience. The team is focused on reworking the entire game to include local and online multiplayer capability, in addition to harnessing the power of ARKit to create an immersive experience.

Kickstroid

Founder David Alston and his team built Kickstroid to help sneaker enthusiasts discover their favorite shoes with features they couldn’t find in other sneaker apps, and provide a platform to build community among sneakerheads worldwide. In addition to his work on the app, Alston is also head of outreach for Blacks and African Americans in Computing (BAAC) at the University of Illinois, hosting coding events for young Black and Latinx students.

Nailstry

Nailstry is the first marketplace exclusively for press-on nails and nail art, connecting indie artists with press-on nail enthusiasts. Created by Aurelia Edwards, Nailstry uses augmented reality to digitally measure and create custom-fit press-on nails while also improving inefficiencies in the creation process. Nailstry’s team empowers makers with market education and tools to grow their businesses, supports minority founders, and gives back through coding programs such as Black Girls Code.

The Peek: TV Shows and Movies

The Peek: TV Shows and Movies app started as a senior class project for founders and Howard University graduates Ashley McKoy, Harold Lomotey, and Ositanachi Otugo in 2018. The team created this mobile social media platform to share TV and movie recommendations among family and friends, while also seeking to amplify titles from Black creators and actors, as a solution to endless scrolling and a lack of reliable online recommendations for streaming content.

TuneBend

TuneBend creator Matt Garrison is a noted musician who laid the foundation for the app when he opened his live venue, ShapeShifter Productions, in Brooklyn, New York. The app helps educational organizations and performing artists create, teach, distribute, and sell new and existing music using video and audio clips, especially useful during the pandemic, when in-person performances and teaching have not been possible.

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