Apple’s iPhone bosses U.S. smartphone competition

Developers can now try to make their listings sing

Apple’s iPhone 12 may have grabbed an even heftier chunk of the market, but iPhone 13 maintained that lead in the U.S., according to Counterpoint.

Big in the USA

The smartphone is the most popular model in the country, the latest Counterpoint data claims. Apple has grabbed over half of the smartphone market across the last year, the researchers say. It has held over 50% of shipments across the year, even as the market grew 14%.

Smartphone shipments grew 10% YoY and 30% QoQ in Q4 2021 as the new Apple iPhone 13 launched, filling channels with its latest premium devices for the holiday season.

In the premium segment, although Apple grew 67% QoQ due to the new launch, Samsung declined -11% QoQ as it could not replenish its S21 series fast enough which also resulted in a decline in market share, down to 22%.

In Q4 2021, Apple grew 19% YoY due to a strong iPhone 13 launch. It took 57% of the US smartphone market in that quarter, up from 47% in Q3 2021 as a result. It is possible component supply problems may have dented the achievement slightly – it took 65% of the market in Q4 2020 with iPhone 12.

It is worth noting that Apple’s share has climbed since 2018. In Q1 2018, the company still led the market but with a 38% share, up from 33% in Q1 2017.

Across the Appleverse

Apple’s buoyant US sales are being reflected across every single one of its markets. The company saw sales in the APAC region climb 68% across SE Asia’s key nations, Indonesia, Thailand, Philippines and Vietnam. It also took market leadership in China for the first time in six years and returned to market leadership in Europe. It set sales records in India, also.

We await a new iPhone SE with 5G in March.

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