Apple’s iPhone SE2 no-show leaves money on the table
Where is the iPhone SE2?
Apple is absolutely missing a huge market opportunity through its seemingly sustained refusal to update its 4-inch iPhone SE – my recent poll suggests well over 99 percent of people who expressed an interest want to purchase one of these things.
Apple’s iPhone SE2 no-show leaves money on the table
Recently I wrote about the iPhone SE2, pointing out that Apple is selling these devices rapidly each time it makes them available via its refurb store.
I reprised the device’s many advantages and invited readers to vote in a poll.
The poll attracted 295 votes, which seems to be a pretty representative sample of opinion. You can vote in the poll right now if you haven’t done so.
Asked “Should Apple ship an iPhone SE2?” the results were utterly conclusive:
294 people agreed that Apple should ship an iPhone SE2. Just one person said it should not. Not only this, but a huge 286 voters said they’d buy an SE2 if one appeared.
That’s a market opportunity, surely?
How much would you pay?
There was a second poll, which 309 people have responded to. This asked how much people would be willing to pay for an iPhone SE2 – here’s how the answers broke down, in order of preference:
- $399-$498: 110 votes.
- $499+: 91 votes.
- $299-$398: 79 votes.
- Under $299: 29 votes.
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What does this mean?
I think it means that if Apple could figure out how to sell an iPhone SE2 model at around $449 it would sell thousands of the things.
Given the damp smartphone economy, it makes no sense to me for the company not to meet this segment of market need. I just can’t understand why it won’t.
Someone should launch a petition.
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One caveat as a current SE owner, I’ll never buy a “notch” phone if it means (like on current notch iPhones afaik) losing space at the top of the screen for the persistent VPN status indicator.
I absolutely want them to release a new SE model! I still have mine, and I only got it because I couldn’t let go of the weight,feel,and size of me iPhone5. I just got the XR yesterday, and I’m returning it in the morning. It’s too heavy, too big, and I hate how it takes both hands to do anything. I’m turning my SE back on tomorrow and I’ll either use it until a new version comes out, or switch to Android if they never do. One thing I would love to see, is the same body style of the SE, aluminum back NOT glass(it looks cheap and tacky), and an OLED screen. I would gladly pay more for that! Here’s to holding out for a new one in 2020!