The iPhone 7

ScientiaMobile’s newly published Mobile Overview Report (MOVR) doesn’t pull any punches, noting that iPhone 7 is the world’s most popular smartphone, it also offers bad news for Samsung.

Apple’s iPhone XS are more popular than Note 9

The report tells us that Apple’s new iPhones have already eclipsed the popularity of Samsung’s Galaxy Note 9 (0.23 percent usage), which shipped almost a month before the Apple iPhones (August 24, 2018).

The Apple iPhone XS reached 0.17 percent global share and the Apple iPhone XS Max 0.22 percent global share by the end of September 2018.

The report also offers another nugget. iPhone X is South Korea’s most popular smartphone with 13.31 percent of usage compared to 7.67 percent in the United States.

iPhone X is the most popular smartphone across Asia with six percent usage in the continent by the end of September 2018, the analyst’s claimed.

iPhone 7 is world’s most popular smartphone

The iPhone 7 is the world’s most popular smartphone, according to ScientiaMobile’s newly published Mobile Overview Report (MOVR). It has a global browsing usage of 5.7 percent and is the most popular smartphone in all of North America, Europe, and Oceania.

The device is the third most popular smartphone in South America and the second most popular smartphone in Africa, with 3 percent use.

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Most Popular Smartphone by Continent 

• Asia: Apple iPhone X, six percent usage. iPhones account for four of the top five smartphones in the region.
• North America: Apple iPhone 7, eight percent usage. iPhones account for all five of the top five smartphones in the region.
• Europe: Apple iPhone 7, seven percent usage. iPhones account for four of the top five smartphones in the region. The Samsung S8 ties with iPhone 8.
• South America: Samsung Galaxy J2 Prime, four percent usage. That’s the only iPhone in the top five there, for various reasons, South America is Samsung country.
• Africa: Samsung Galaxy Grand Prime+, four percent usage, but the other four smartphones in the top five are all iPhones.
• Oceania: Apple iPhone 7, nine percent usage. All five of the top smartphones in the region come from Apple.
• iOS accounts for 56 percent of mobile operating system usage in Oceania, higher even than North America with 51 percent. Africa (17 percent) has the lowest iOS adoption.

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