Apple’s Vision Pro: Chasing the edge cases…

Apple’s Vision Pro now roams free in the wild, and for every imbecile driving while wearing one we see numerous examples that show the device opening up enterprise opportunity – even if people aren’t quite ready for another wave of disruption quite yet.

Chasing the edge cases, seeking opportunity

Think about it this way. We are already seeing numerous examples of apps, services and more introduced to fully exploit these devices.

One US hospital network has already opened up a Spatial Computing Center of Excellence to explore how Apple’s devices and the theories of computing it embodies may make a difference to health care.

Medical publisher Elsevier has even introduced a really interesting Complete HeartX health app for the device. In education, a German university is putting together an MBA course you can study using the device.

These edge cases are going to evolve and proliferate quite rapidly.

“We have invested in enough devices so that, right away, we can have physicians and nurses and informaticists and software developers and others start using it,” said Dan Exley, vice president of clinical systems at the hospital network. “We want them to work with us to figure out which tasks and workflows it’s best for.”

Will Vision Pro be a business product?

One major emerging focus is crisis management. In the case of the hospital network the view already is that anaesthesiologists may make use of these solutions to monitor the vast amount of real time data they watch while people are on the slab for an op. We already see some edge cases emerging here.

In collaboration, Cisco Webex, Microsoft Teams, and Zoom are already available to the device. And if you are involved in project management one of the world’s leading project management apps, OmniPlan is also now already available to vision OS.

There are many, many more enterprise focused apps to come.

I’m not alone thinking this.

Morgan Stanley analyst Eric Woodring is out the gates today with his first thoughts on the device, which he has been using the last few days. He says, “The Vision Pro seems ripe for Enterprise adoption. We found the best experience on the Vision Pro was 1) with shorter-form experiences (~30 minutes) in a 2) mixed reality setting.”

The long term potential is immense, says Morgan Stanley

In a more extensive review of use which mainly looked at consumer-focused experiences, he added, “We believe that is conducive to enterprise use cases such as virtual simulation, digital showrooms, remote training, in-field remote break/fix, and/or virtual marketing. The addition of 5G connectivity would improve these use cases, nevertheless, this means the Vision Pro has real potential to disrupt the enterprise despite being primarily marketed as a consumer device.”

That of course is why he argues, “The long-term potential of the Vision Pro is immense, and against low investor expectations, the success of this device and its future successors is effectively a free call option on Apple innovation, suggesting the Vision Pro has the potential to surprise to the upside over the next 3-5 years.”

I think he’s probably right.

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