AT&T is offering $1,000 trade-in to get iPhone 15 Pro Max

With most of the expectation confirmed, Apple promised up to $1,000 off the cost of the iPhone 15 Pro with eligible trade-ins, and AT&T has delivered on the promise.

Get ready to fondle your Action button, as the US carrier has announced that new and existing customers can get the new iPhone 15 and the new iPhone 15 Pro for $1,000 off with an eligible trade in. These deals also extend to Apple Watch Series 9, where the carrier is offering customers the chance to buy one watch and get ¢300 off the price of a second one, so you can get one for your family!

A second fantastic deal means you can pick up an iPhone 15 on Amazon with Boost Infinite for just $60/month – and gain access to an Open RAN network for the first time!

What AT&T said

“AT&T guarantees all new and existing customers get our best deal, whether adding a new line or not, and on ALL our Unlimited Your Way plans. We’re offering the new iPhone 15 Pro and iPhone 15 for FREE with an eligible trade in. In addition, we have the following offers:

• iPhone 15 Plus – $830 off
• iPhone 15 Pro Max – $1000 off
• Watches: Buy one, get $300 off second (no trade-in necessary)”

AT&T also will have the following offers on the iPhone 14 and 9th Gen iPad:

• iPhone 14 and 14 Pro: $15/mo (no trade-in necessary)
• iPhone 14 Pro Max: $20/mo (no trade-in necessary)
• iPad (9th generation): 50% off (no trade-in necessary

Pre-orders begin Friday, Sept. 15 with the devices available in stores and online Friday, Sept. 22. Cricket will also be offering the new iPhone 15 series. Pricing details will be made available at a later date.

Watch those deals, I’m sure they are coming

These are just the first deals to see the light, but it is to be anticipated that carriers outside the US will seek to offer deals to help encourage users to upgrade to the new iPhone.

There are many reasons to do so, but here are two:

• All the big companies expect consumer confidence to decline the face of the many challenges economies and the planet itself faces.
• At the same time, as they dig in for the long haul, they recognize that customer loyalty and commitment are important prizes to secure – and what better way to secure this than by offering excellent deals on the world’s most in-demand smartphones?

That’s why I expect carriers everywhere will be or are about to be ready to unveil similarly attractive inducements to upgrade to iPhone 15.

Update: Since writing this, Boost Infinite has got in contact to tell me about its $60/month deal that gets you a new iPhone every year, complete with unlimited talk, text and data. from September 15. So stay watchful, as I’m sure there will be more offers like this.

Don’t get locked in, but do shop around 

This is good news for Apple, or course, but carriers know they need to do this to protect themselves against customer churn. As they dig in for the long haul they will seek out ways to hook consumers into new contracts, and Apple will want to help them achieve that. So there’s plenty of negotiation taking place right now. So keep your eyes open as, if I’m right, there should be a flood of similarly excellent iPhone 15 sales deals hitting carriers near you now the product has been announced.

These aren’t altruistic, of course. Carriers know iPhone users segue toward being high value users, and if their business faces challenges they’ll be fighting to retain the high value users they have today, while battling to take some of that group away from competitors.

That’s good news for consumers seeking a good deal, of course, but this is also good news for Apple as it seeks to secure the market position of iPhone. Please let me know if any good deals cross your desk and add them to the comments below.

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