Box now offers built-in Adobe Express to business users
Box CEO chases a new vision for AI data
Interesting news from Box.net and Adobe comes in the form of a new partnership that integrates Adobe Express tools within Box, giving business users a powerful toolkit to create and manage their own content within their storage environment.
Thinking inside the Box
It means Adobe Express has become the default image editor in Box – and the partners promise additional AI and video editing capabilities will be introduced in future. But even now it means that professional users can edit images, create, and edit high quality content from within Box – this should be useful for sales teams trying to build branded assets for their next pitch, for example.
This is one of those integrations that may already be becoming useful, given that existing customers already include BBC Studios, Brigham Young University, ByteDance, FANATICS, Lionsgate and Penguin Random House.
What does this mean to Box users?
At present the integration means Box users can make use of Adobe Express to perform the following tasks:
- Instantly crop and resize images;
- Apply filters and adjust opacity;
- Remove distracting objects and backgrounds;
- Add or replace objects and people with a simple text prompt using Firefly-powered features in Adobe Express;
When they do any of these things they will automatically and securely save content on Box, ensuring that Box remains the secure content layer for storing and managing files.
Box and Adobe promise to introduce even more capabilities, in future, including image creation using Adobe Express and Firefly AI right within Box by describing a visual or using reference images and then adjusting the style, size, and format. They also plan to offer AI supported video editing tools, such as trimming, conversion, and captioning. There is a cost – the service is only available to Box enterprise customers, who will see Express integration rolled out starting today. There is no additional fee above the Box enterprise subscription.
What Box said
“As enterprises increase the amount of content they’re creating, Box is leveraging AI in our secure ecosystem to fuel collaboration, reduce content sprawl and manage risk,” said Aaron Levie, CEO of Box. “We’re excited to partner with Adobe Express to enhance what we can offer with the world’s best creative tools and AI that’s commercially safe. As a result, every Box customer and user will have the ability to easily create, collaborate on and securely manage digital media in a single, secure Intelligent Content Management platform.”
What Adobe said
“Today, every enterprise is feeling the pressure to create more content to engage audiences across a growing number of internal and external channels,” said Govind Balakrishnan, SVP of Adobe Express & Creative Cloud Services. “By integrating Adobe Express directly into Box, we’re helping enterprises close that gap, meeting millions of business users where they work with intuitive, world-class creative tools and AI they can trust.”
Making content great again
What’s also interesting about this news is the vision we know Levie holds for the future of enterprise data. “If you could interrogate your enterprise data and get answers based on the knowledge your business has accumulated over time, then your data becomes a lot more valuable than just, you know, when you open a file,” he told me earlier this year.
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