iPhone 11 accounted for 69% of Apple’s U.S. smartphone sales

iPhone 11 victory parade in NYC…

The latest research shows Apple’s iPhone 11 series devices accounted for 69 percent of all U.S. iPhone sales in the December quarter.

Meet the iPhone 11 family

Analysis from Consumer Intelligence Research Partners, LLC (CIRP) the quarter that ended December 28, 2019 found the following:

The new iPhone 11 and 11 Pro/Pro Max models accounted for 69% of U.S. iPhone sales in the quarter.

• iPhone 11 accounted for 39% of US iPhone sales during the quarter.
• iPhone 11 Pro: 15%.
• iPhone 11 Pro Max: 15%.

CIRP model sales breakdown

“The latest iPhone models represent over two-thirds of sales in the quarter,” said Josh Lowitz, CIRP Partner and Co-Founder.

“iPhone 11 accounted for over half of that share, with 39% of total sales. It’s now the leading model in the product line.

“At the same time, iPhone 11 Pro and Pro Max each grabbed meaningful share, both at 15%. The iPhone XR, released in 2018, ushered in a new size profile, and remains popular at its reduced price. A year ago, iPhone XR dominated the quarter like iPhone 11 this year. The then-new iPhone XS and XS Max had a somewhat smaller combined share compared to the iPhone 11 Pro and 11 Pro Max in the most recent quarter.”

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Capacity counts

It is also interesting to note that a large number of purchasers are investing in higher capacity devices.

“Two-thirds of iPhone 11 Pro and 11 Pro Max customers purchased increased storage capacity beyond the base 64GB configuration,” CIRP explained.

Under half of buyers of all other models purchased increased capacity.

“A year ago, and in previous December quarters, over half of buyers of almost all models purchased increased storage capacity,” the researchers, who base their findings on a survey of 500 Apple customers, said.

It will be interesting to see how far up the list of top 10 global smartphone makers the evident success of iPhone 11 will propel the company. It was in third place, clipping at the heels of Huawei in the last Strategy Analytics estimates. It is thought weak Samsung sales and strong interest in China and India in Apple’s devices may drive it higher.

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