iPhones continue to retain value longer than other devices — report
We all know that Apple’s iPhones hold onto their value on the second user market much better than any other smartphone, and the latest data suggests this really hasn’t changed.
Holy deprecation smartphone!
SellCell has put together data that shows the rate of depreciation among the top five smartphone brands, including Apple, Samsung, Google, Sony, and LG.
The report once again shows Apple’s devices as retaining value longer than any other brand. In fact, the top six smartphones that hold onto value longest are all made by Apple, the report claims.
The best at holding its value is the $1099 Apple iPhone XS Max, which has lost less than half (47.2%) of its value in a year. The iPhone XS and iPhone XR show depreciation rates of 49.8% and 52.3% respectively.
smartphone deprecation data
It’s similar all across the recent Apple smartphones, which should still command around 35% of their original price on second user markets.
In contrast, devices from Sony and LG have fallen in value the most – the Xperia XZ2 which cost $799 last year changes hands at around $110, the report said.
High-end Samsung devices and Pixel phones hold their value better than other Android phones, but Apple’s retention of value is way out of their reach.
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It has always been that way. Here’s what Gizmodo reported a few years ago:
“No one wants to buy anything from you, gently used, unless it’s made by Apple. This isn’t opinion. It’s fact. We talked with executives from NextWorth and Gazelle, two of the largest sell-it-now, sell-it-easy operations out there,.. They agreed: Just buy Apple if you’re looking to get any cash back from your purchase….
“Not only do Apple products hold their value well, but the demand for them is extremely high,” Anthony Scarsella, Gazelle’s Chief Gadget Officer, told us. And not by a little. By a lot.”
When people complain about the high cost of Apple kit, they tend to forget that this is offset significantly by higher resale values.