Is Adobe Express Mobile a future for Apple’s Clips

Adobe Express Mobile seems like a very useful app

Apple’s Clips app is lots of fun, but it could be so much more – Adobe Express on Mobile shows some of the ways Apple may improve the application with AI.

Thanks for the AR memories

I use Adobe Express to quickly create publicity and marketing materials for a voluntary group I lead. I find it helps make assets that are plenty good enough, and while the results are much better when you work with a human designer, there isn’t always a volunteer available for the task.

Tools such as Express are also experiencing much more use as social media and Tik Tok influencers use them to swiftly build more professional clips as they chase those influencer $$$$ down. Why shouldn’t Clips play the same game? It is, after all, inherently mobile – and hasn’t really seen a significant update since it received a little brush with AR a few years ago.

What makes Adobe Express Mobile is that it includes Firefly Generative Ai features. That makes it a super powerful tool for the creation of all kinds of things, including social media posts, videos, flyers, logos and more.

The implementation means users can do all kinds of things in the app, which offers cool tools like: Text to image, text effects, generative fill, and text to template. The idea here is that creators at any level can swiftly make assets with a little zing. You can try it for yourself on iOS and Android for free.

But what about Clips?

We think we know that Apple is preparing to introduce its own take on GenAI at WWDC in a few weeks. When it does so it seems probable that part of the focus will be on vision intelligence, and this could extend to new and interesting Generative AI tools in Apple’s creative apps, Photos, and its iWork suite.

Combine this with its Freeform mind-mapping/project planning software and it’s hard not to see an opportunity in this for Clips. Focusing on its core markets, Apple could create AI within that application to do some productivity-focused tasks, such as creating short video format presentations based on Numbers data, or automatically populating Clips with video and other assets created on the fly.

Schools may make use of it to boost collaborative and project-based work projects, and adults may make use of it to make data or social media posts for work or just for fun.

I can even imagine it being rebuilt to become a tool with which to create incredibly viral spatial reality clips, kind of like holiday snaps you could really feel like you were experiencing.

Should Clips compete with Express?

Probably not because Adobe has so much leverage as a result of its lifelong investment in creative apps, but Clips could certainly borrow a trick or two to transform itself into the little tool that people use, rather than the one we all used for a while and then forgot.

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