Orange Business Services becomes Apple Enterprise Reseller

Tim Cook’s Apple just keeps marching forward

Orange Business Service has become an Apple Authorized Enterprise Reseller, meaning it can now offer French enterprises Apple products alongside its cutting-edge network and business intelligence services.

NeXT steps to the enterprise

Orange Business Services is deeply immersed in the new breed of digital business intelligence, offering up a wide swathe of network and professional services designed to help its enterprise customers, and its decision to offer up Apple to those clients suggests the level of demand for iPhones, iPads and Macs across French business today.

“As a digital services company born from the network, our priority is to offer our customers the best mobility solutions on the market,” said Valérie Cussac, Vice-Executive President, Smart Mobility Services.

“We are very proud to have obtained Apple Authorized Enterprise Reseller status, which proves Orange Business Services’ expertise in the integration of Apple solutions.”

The R&D Orange site: Orange Gardens in Châtillon, image by Pierre Z. Collet

Vive la France

The company now has a dedicated team to support customers in the integration and management of their Apple suites, and to offer advice in use of essential Apple services such as Apple Business Manager and (I guess) other Apple focused MDMs.

Orange Business Services should be understood as a global player in the mobile enterprise space, playing against the likes of Verizon Business and BT. In effect, this is yet another illustration of Apple’s partner-based strategy to the enterprise sector.

It makes sense that with a solid background in enterprise tech, Orange Business Services would be seeing the rapid deployment of Apple products — analysts recently claimed Macs to have achieved around 23% share of business deployments.

Please follow me on Twitter, or join me in the AppleHolic’s bar & grill group on MeWe.