Apple will update AirPods Max with Spatial Audio in April
Apple has promised a brilliant software update that should help maintain the second user market for AirPods Max and possibly rekindle people’s interest in those they already own.
Apple Must: Tips and insights
Giannandrea out; Rockwell in as Apple moves to fix Siri
Heads are rolling as Apple CEO Tim Cook shifts Siri chief John Giannandrea to make way for a new team leader, ‘genius’ Mike Rockwell.
The agentic future of workplace recruitment
Something really weird is happening in the recruitment market. It’s the growing reliance on artificial intelligence that’s impacting right across the chain, from job search to recruitment.
India to make AirPods for US and Europe, reports claim
Apple continues to build up business in India. Now it is speaking to new component suppliers, plots AirPods manufacture there, and gets ready to open new stores.
Apple is triumphing in the Windows upgrade wars
US Mac shipments in Q4 2024 didn’t just go up by 5%, 10%, or even 20% — they increased by an astonishing 25.9%, year-on-year, exceeding growth of any other PC maker.
Apple Silicon chief, Johny Srouji, wins important innovation award
Johny Srouji, Apple’s senior vice president of hardware technologies, just won a prestigious industry award in recognition of his huge contribution to the semiconductor industry.
Cisco improves Webex integration for Apple products in business
Webex-users supporting Apple’s devices gain a raft of new features, including the ability to share content from their Apple kit to Cisco devices
Apple ready to enable encrypted RCS messages on iPhones
Apple will add support for end-to-end encrypted RCS messages to iOS, iPadOS, macOS, and watchOS in future software updates, the company says.
Apple Music Classical hits the web, but skips the Mac
Apple Music Classical, the company’s world-class classical music streaming service, is now available on the web. Strangely, however, the service still lacks its own Mac app.
Apple Intelligence killed the iPhone super-cycle
Morgan Stanley has cut its Apple price target from $275 to $252, citing tariffs on Chinese imports and the unbearable lateness of Apple Intelligence.
