Survey claims 30% of Android users may upgrade to iPhone 12
Android users may want Apple Music on… Apple…
The latest story from smartphone recyclers at SellCell claims up to three in every ten Android users may think about an upgrade to iPhone 12.
What’s in a platform?
Now, I’m not at all certain this data is valid – we’ve seen very different claims in living memory, but it may provide an interesting temperature check around platform loyalty.
What’s interesting is the reasons why Android users are dissatisfied. The two biggest drivers to change being longer iPhone software support (55.9%) and the better privacy protection you get on iPhones (48.8%).
These are followed by Compact Form Factor (36.9%), Better Prices (30.9%), Better Features (24.7%), 5G Connectivity (19%), Better UI (12.1%).
When it comes to the two biggest drivers, Apple seems to be winning the argument, as smartphone users grow frustrated at lack of software support and more conscious of the need for user privacy on mobile devices.
This is also driving interest in iPads, the report claims. Over a third of Android users said they would consider buying a 2020 iPad model, though Apple Watch hasn’t caught on to the same extent.
What else did people say?
Here’s some of the highlights from the SellCell claims:
- Almost 33% of Android users would consider getting an iPhone 12 as their next upgrade.
- The iPhone 12 mini is the most popular pick at 48.1%,
- That’s followed by iPhone 12 Pro Max (22.9%), iPhone 12 Pro (18.1%), and iPhone 12 Max (10.9%).
The survey data is likely to give Apple a little hope as it prepares for the delayed introduction of its new iPhones at a very difficult time.
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