Ted Lasso kicks Apple’s TV+ into the back of the net
Ted Lasso scores
The latest data from Parrot Analytics shows Apple’s original series, Ted Lasso really kicked the ball into the net, with top ten viewing figures worldwide.
The shoot, they score
The data broadly confirms July data, also from Parrot Analytics, as reported by Axios, which claimed the series debuted as one of the most in-demand shows in the U.S. and globally on its opening weekend.
It shows Ted Lasso as the second most in-demand original series in Switzerland, edging Disney’s Mandalorian into third place and just behind Loki, also from Disney. It generated 9.27 times the demand of an average show, the analyst said.
Parrot Analytics measures the momentum of a show using AI and a combination of different factors, including social media, fan sites and file-sharing platforms.
Also read: When was Apple TV invented?
The show was among the top ten in-demand shows in the U.S., with 40 times the audience demand of an average show. It was also the 18th most in-demand show in the world and seventh most in-demand digital original on the planet.
The data suggests the show has helped drive interest in Apple’s TV+ platform, and while this still lags others in the space did drive a c.50% increase in demand share. Apple itself confirmed a good game, saying the second season debut generated more streams on its TV service than any series it has run before.
Apple has kicked this one into the back of the net.
Now the company must wait and see if any more of its rapidly growing range of shows win converts. Truth be Told, for example, seems to have a great deal of high-quality magic to it, and many will be watching Foundation.
Will Apple be able to prove there is still a place for quality content?
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