Watch: Apple Arcade shows 100 games in 100 seconds

Apple Arcade games run on Mac, iPad, iPhone and Apple TV… (so far)…

Apple is promoting Apple Arcade with a brand-new video spot that somehow manages to show 100 games in 100 seconds – and you can watch it here,

Let the games begin…

The video features a whole bunch of games that didn’t get attention during Apple’s September 10 announcement, and a few that did.

Featured titles include Hot Lava, Skate City, Jenny LeClue, Earth NightandSayonara: Wild Hearts. Others titles get a mention and a swift glimpse.

It’s not such a surprise Apple is pushing Arcade.

The service launches September 19, and the company is going to want to be able to say how much demand it is experiencing as it pivots interest in Arcade into additional hardware sales, and tries to boost interest in its upcoming Apple TV+ service.

But it isn’t really a game…

It is I think interesting to note that even at this point in the development of the company’s services business, a useful 29% of its profit is already generated by services.

Services raised $33.8 billion in revenue in the last nine months for a gross margin of c.64%, rather than 32% for hardware products.

It is also worth noting that around 100 games development studios are currently building titles for Apple’s service, which really should be enough to tell those who grouse about the company not understanding gaming to STFU.

Even Bungie started life on a Mac.

Apple’s investment in games will inevitably draw dividends.

You may even want to take a look at the first 35 games to come to Apple Arcade (with videos where available).

The First Light game looks beautiful

How do you get the high score?

Every door opens to a new journey.

Think of it this way. Some Arcade titles may prove so successful Apple could potentially consider selling them as standalone titles outside of the Arcade, or porting them to other platforms (unlikely, but never say never).

It’s not even too much of a stretch to imagine the company offering Arcade on a subscription basis to other connected platforms – provided they have the graphics power: Perhaps to all those smart TVs that are now capable of handling Apple’s TV app (which will soon be most of them)…

Finally, of course, you just sort of know that as new ways to play games **AR** and new platforms upon which to play them **Apple glasses**emerge, Arcade will become yet another manifestation of the company’s skill at platform building and maintaining customer satisfaction and engagement.

On a more prosaic level, subscribers can play Apple Arcade games across iPhone, iPad, Mac and Apple TV, and can pick up where they left off in a game, even if they switch devices.

We may be playing games. Apple isn’t.

But we get to watch this video:

https://youtu.be/frLeePH8W9Y

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